[ 04 — Platform guides ]

How to advertise on every major platform.

Practical guides to formats, minimum spends, and buying routes for the platforms international advertisers actually use. We prioritise the regional platforms that Western how-to content routinely ignores — WeChat, LINE, Kakao, Naver, VK, and Yandex — alongside the global majors.

Looking for cost data rather than a how-to? Every platform's sourced CPM and CPC benchmarks live under /benchmarks/.