Social · Global · In progress
How to advertise on TikTok Ads
A full how-to guide for TikTok Ads is in preparation — formats, minimum spends, targeting, and buying routes. In the meantime, the sourced cost benchmarks for TikTok Ads are already live below.
The cost data is already live
TikTok Ads CPM and CPC benchmarks, sourced and dated, are published independently of this guide.
Benchmark hub TikTok Ads cost benchmarksBy market
What this guide will cover
- 01 Ad formats & placements
- 02 Minimum spends & account setup
- 03 Targeting & audience
- 04 Creative specs & best practice
- 05 Buying routes (self-serve / reseller / agency)
- 06 Measurement