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How to advertise on Yandex Direct

A full how-to guide for Yandex Direct is in preparation — formats, minimum spends, targeting, and buying routes. In the meantime, the sourced cost benchmarks for Yandex Direct are already live below.

The cost data is already live

Yandex Direct CPM and CPC benchmarks, sourced and dated, are published independently of this guide.

Benchmark hub Yandex Direct cost benchmarks

What this guide will cover

  1. 01 Ad formats & placements
  2. 02 Minimum spends & account setup
  3. 03 Targeting & audience
  4. 04 Creative specs & best practice
  5. 05 Buying routes (self-serve / reseller / agency)
  6. 06 Measurement

Free & sourced

What Yandex Direct actually costs

CPM and CPC trading ranges by market — sourced, dated, and free to cite.

See the cost benchmarks