01 — Pillar
Benchmarks
CPM, CPC and CPV ranges for every platform, broken out by market — low, mid and high, never a single misleading number.
Open the pillar →16
platforms & channels
CPM · CPC · CPV
[ The open benchmark database ]
What advertising costs. Anywhere.
CPMs, CPCs and rate cards for every major market and platform — ranged, sourced, dated, free to cite.
Dataset: Q3 2026 0
markets
0
platforms & channels
Sample mode: on
SAMPLE — VERIFIED DATASET SHIPS Q3 2026
JP · LINE · CPM
$9.85
DE · Google · CPC
$1.92
BR · TikTok · CPM
$3.40
AE · TikTok · CPM
$5.60
KR · Kakao · CPM
$7.10
BR · Meta · CPM
$2.90
[ 02 — Every major market ]
SAMPLE — VERIFIED DATASET SHIPS Q3 2026
Markets tracked [ 20 ]
View all benchmarks
[ 03 — The database ]
Four ways into the numbers.
02 — Pillar
Cost Guides
Offline rate cards — TV, out-of-home, radio and print — market by market, in the currency buyers actually transact in.
Open the pillar →4
offline channels
TV · OOH · Radio · Print
03 — Pillar
Country Guides
The media landscape of each market: dominant platforms, regulators, seasonality and the routes to actually buy.
Open the pillar →20
tier-1 markets
Landscape + buying routes
04 — Pillar
Platform Guides
How to actually advertise on the regional platforms Western tools ignore — the ones that own attention in their markets.
Open the pillar →12
platforms
WeChat · LINE · Kakao · Naver
The open benchmark database
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