05 Reports
Quarterly benchmarks, in one place.
Each quarter, the flagship report bundles the full cross-country CPM/CPC dataset with the methodology behind it and a free CSV of the underlying numbers — built to be read in five minutes or cited in a footnote. Between releases, the same figures live on the benchmark and country pages, updated as they're re-verified.
No report has shipped yet
The first flagship report ships Q3 2026
Global Ad Cost Index — Q3 2026
We do not publish a report until the dataset behind it meets our methodology standard — sourced, dated, and defensible. Here is what the inaugural report will contain:
- A cross-country CPM/CPC index spanning 20 tier-1 markets and 12 platforms.
- The full sourcing methodology behind every figure in the index.
- A free, downloadable CSV of the underlying dataset — built to be cited.