[ 01 — Benchmarks ]

What advertising costs, anywhere in the world.

An open benchmark database of CPM and CPC ranges for every major advertising platform across 20 tier-1 markets. Each figure is sourced, dated, and defensible — pick a platform for its country-by-country table, or a country for its full media landscape.

This is a living dataset compiled from anonymised agency and practitioner benchmarks, platform-published data, and attributed third-party studies. It is refreshed on a public quarterly cadence; every number carries the date it was last verified and a link to its source. The first verified release ships in Q3 2026 — figures are held back until they meet our methodology standard.