Social · Regional · In progress
How to advertise on WeChat Advertising
A full how-to guide for WeChat Advertising is in preparation — formats, minimum spends, targeting, and buying routes. In the meantime, the sourced cost benchmarks for WeChat Advertising are already live below.
WeChat Advertising is covered here for: China.
The cost data is already live
WeChat Advertising CPM and CPC benchmarks, sourced and dated, are published independently of this guide.
Benchmark hub WeChat Advertising cost benchmarksBy market
What this guide will cover
- 01 Ad formats & placements
- 02 Minimum spends & account setup
- 03 Targeting & audience
- 04 Creative specs & best practice
- 05 Buying routes (self-serve / reseller / agency)
- 06 Measurement