[ 02 — Offline costs ]

What offline advertising costs, market by market.

Sourced, dated rate-card ranges for TV, out-of-home, radio, and print advertising across 20 tier-1 markets. Each figure carries a source and a verification date — pick a channel for its country-by-country table, or a country for its full media landscape.

This is a living dataset compiled from anonymised agency and practitioner benchmarks, rate-card publications, and attributed third-party studies. It is refreshed on a public quarterly cadence; every number carries the date it was last verified and a link to its source. The first verified release ships in Q3 2026 — figures are held back until they meet our  methodology standard.