Social · Global · In progress

How to advertise on Facebook & Instagram (Meta)

A full how-to guide for Facebook & Instagram (Meta) is in preparation — formats, minimum spends, targeting, and buying routes. In the meantime, the sourced cost benchmarks for Facebook & Instagram (Meta) are already live below.

The cost data is already live

Facebook & Instagram (Meta) CPM and CPC benchmarks, sourced and dated, are published independently of this guide.

Benchmark hub Facebook & Instagram (Meta) cost benchmarks

By market

What this guide will cover

  1. 01 Ad formats & placements
  2. 02 Minimum spends & account setup
  3. 03 Targeting & audience
  4. 04 Creative specs & best practice
  5. 05 Buying routes (self-serve / reseller / agency)
  6. 06 Measurement

Free & sourced

What Facebook & Instagram (Meta) actually costs

CPM and CPC trading ranges by market — sourced, dated, and free to cite.

See the cost benchmarks